Everything you need to know so you grow & scale from a business of one
As a Bold Brandbaby™ you wanna know how this shit works. But knowing and doing are two different things. Brandma's House is where you do both.
PB&Slay (personal brand & slay) positions you to lead as well as own. You can't build an empire if you're chained to 'being a brand'. That bullshit slows you down.
Building a scalable personal brand is foreign to most folx because they've been told it can't be done. That's just more bullshit. They can't do it because they're more concerned with the flex than the growth.
Being a Bold Brandbaby™ is how you take your first steps of independence. You're the founder of a business, not a follower of the masses. Growing a business is about leadership, not ownership.
It's about connecting the dots of your life, brand, and business. It's all your life but it all hits different.
Bold Brandbaby™ Hook-ups
Real Progress In Real Time
Personalized Guidance
Instead of getting the same advice everyone else gets, with no specifics of how to apply it, you work 1:1 to build a personal brand that tailored to your specifics.
Skill Development
Instead of staying in your lane of knowing how to do what you do, branch into new leadership skills so that allow you to hire the right folx for the job.
Collaborative
Instead of accepting the status quo of how pieces are supposed to fit together, get your hands dirty building a personal brand while getting your questions answered.
I fully appreciate finding this uncut diamond during a time of turmoil. Branding is like the secret sauce to having a successful business. The Time Out is aptly named; however, the sweat and almost tears are worth it because when I speak about my business, I have clarity of what I do and who I do it for.
Casandra Johnson, The Ethical Strategist
Feeling lost in the sauce because you don't know what goes where is not new. Continued use of Google and Youtube has led you to a plateau. So have those online courses that don't live up to the hype.
Following step-by-step instructions that don't fit your demeanor or how you process is frustrating. You feel like you wasted your time. AGAIN! You didn't sign up to play follow the leader.
There is so much free content on personal branding that you swim in it daily. You can't decided which one is best for you because they all talk about authenticity. That has become the buzzword for bullshit personal branding.
Tips and hacks on how to grow your business lead you down a path of uselessness. Implementation is what's holding you back. The fear of making the wrong decision because you don't know where to turn.
You don't have to be a brand or market yourself
Being a brand and marketing yourself...
Doing those two things is how you paint yourself into a corner. When you finally decide to scale then you end up being a micromanager. You also increase the mentality that to do it right, "I have to do it myself."
Scarcity takes on a different meaning...
There's only so much of you to go around. If you work based on the premises you're the brand, then you're limiting the business. This is for folx who have control issues. Is that you?
Here's the thing...
Creating offers without a content strategy is time consuming
Creating content without a marketing strategy is chaos
Marketing without a brand strategy is constricting...
Are you getting the picture?
Developing strategies from the leadership perspective of the personal brand sets the tone for your scalability, growth, and expansion.
Get hands-on nurturing that fits you and how you do
It's not about telling you what to do. It's about guidance and nurturing to get it done.
Stop accepting what's given to you. Work 1:1 to figure out what's best for you. Put in time to contemplate your life, brand, and business in the process.
Meet the
Ghetto Country Brandmother®
Founder & Head Brandma In Charge
GCB knows first hand the turmoil of being a brand. In her former life as Mrs. Mista she was overwhelmed, burned out, and plain 'ol tired as fuck.
What started as a term of endearment became a trigger to code-switch, smile, and be fake as fuck.
That 15 year experience taught her more about scalable personal branding than any online program ever could.
Now she uses her experience, expertise, and education to save others from the same fate.
Basically, she's here for you!
Here's some hand-holding highlights of boldness
1:1 virtual house calls every month*
Coaching and actionable strategies*
Private room for keepsakes*
Social media monitoring*
Analytics monitoring*
Session replays*
Playbooks & resources*
Unlimited email access*
Access to BTS Goodies
First dibs on new shit
Featured Spotlight
Exclusive Swag
Referral bonus
& More
*What's included in the PWYC Plan
Personal Branding for leadership
Independent
Regain/maintain your independence while letting go of the day-to-day. As a brand leader, you're the leader of your endorser brand and visionary of everything that comes after.
Innovative
Turn your shiny object chasing into innovate offers and sub-brands. As a brand leader you turn distractions into dollars by knowing what shiny objects are worth chasing.
In Demand
Your personal brand keeps your business in demand. As a brand leader, you're front and center like a pied piper. The presence of a personal brand is an attractive asset.
Pay what you can is based on an honor system. You can pay monthly or bi-weekly.
But full-price does have it's privileges.
Bronze Bold
500
Every month
Silver Bold
750
Every month
Gold Bold
1,000
Every month
BI Bronze Bold
250
Every 2 weeks
BI Silver Bold
375
Every 2 weeks
BI Gold Bold
500
Every 2 weeks
Pay What You Can
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Can I get the replay if I miss the live session?The calls won't be recorded for replay access but you can always post a question in the forum or ask someone to take notes for you.
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Can I use AI tools like Otter or Read.ai?AI tools will not be allowed into the live sessions.
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Can I ask questions about my own brand?You can ask any and all questions related to the Bigmista brand but coaching on your specific brand is outside the scope of this experience.
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I don't have a business yet, should I join?Should you, I don't know but if you do, it will put you ahead of the game. Building a personal brand before starting a business is a great start to establish the foundation of your brand architecture.
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Can I get a refund?There are no refunds but you can cancel anytime without any hassle or counter offer to stay.
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I've been in business for years, should I join?The fact that your asking is an automatic yes. You know something's not right because you're stagnant, stuck, or never even worked on your brand, personal or business, before. Now you feel like you can't catch up and your business is slowly dying.
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Why did you mention repurposing a personal brand?In our previous business my husband was known as Bigmista and we named our business after him. When we closed the business, he wanted to separate himself from it because it was mostly associated with bbq. Now he wants to reclaim it but not under the weight of being a bbq man so hence the repurpose.
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What time are the live calls?Calls will be on Sunday 1pm PST 3pm CST 4pm EST
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As a business owner I already have enough to do. How am I supposed to find the time for this?I can only answer this question by saying, I spent a lot of time being busy and broke. I did things that made my workday seem full but it wasn't bringing in clients. If you can identify some of the busy task in your day that don't affect your bottom line, you could re-allocate that time.
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Why doesn't this have an end date?Creating, writing and scripting for various forms of content may never be your thing. Having someone on tap who's been a part of building the personal and business brand saves you from hiring a content creator who knows nothing about inbound marketing.
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Why do you target cooks, consultants, and creatives?I know who I'm best suited to nurture. It doesn't mean I don't have clients outside those industries. It just means I'm not targeting them.
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What kind of results can I expect from two live sessions?During the 1:1 sessions you can expect consulting and coaching so you can spend the time in between the sessions activating and applying. You can expect to see improved engagement results and eventually increased revenue results.
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Why do you price the way you do?Because I choose to trade time for money, I have to compensate for that. My abilities are finite when it comes to how many clients I can handle without doing them harm. I don't want my clients to ever have an experience like they do at the hairstylist. You know the one that overbooks and makes you wait 1-2 hours after your appointment. You mean enough to me that I have to say no to everyone else and that's factored into my pricing.
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Why do you make a distinction between branding and brand strategy?Every person with a business is doing branding, even if they suck at it. A person who has a brand strategy is being proactive about the direction and goals of the brand. This also allows the brand to prepare for any changes in economy, peak periods or market changes.
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Why are your services offered as a DWY instead of DFY?Three reasons: 1) solopreneurs already have enough shit to handle on their own without worrying about if someone is going to give them something that works for them or waste their money. Doing it for them can require multiple revisions and the client can still end up dissatisfied. 2) I'm able to charge less than if I did it for them. Developing a strategic brand when you don't know what questions to ask can take years instead of months. 3) despite my knowledge and expertise as a brand strategist, you know best how you want to build out your brand. You are the expert of you. You've been building yourself up for years. If you're a part of your brand building process, you get to decide in the moment what tweaks need to be made. Why wait until after I've built a brand strategy for you only to find out 6 months down the line something is wrong.
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Why don't you offer a guarantee?A guarantee is implied by the fact that you can stop at any time if you're not satisfied. The contract we make is based on respect and honoring your word. If we can't trust each other at our word then walking away is easier than suing.
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Why isn't competition a part of your brand strategy framework?At this level of the game, you have no competition. You are one person in a world of over 7 billion people. That's the total available market. Once you're an established brand with name recognition, then you may consider others in the industry, but at the end of the day people are gonna buy from who they wanna buy from. Think about it. When your favorite brand is not available, only then will you consider an alternative.
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Why does working with you take so long?I want folx leaving me knowing and understanding their brand and brand strategy. I don't want you to have to hire a marketing agency to implement a marketing strategy you don't understand. I don't want you to go through numerous graphic revisions because you don't know how to explain what you want. Most of all I don't want you to be a people pleaser brand unless you wanna be.
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I already have a lot on my plate. Should I join now, or later?I would have to say that's a personal choice, but if you don't have the time to put into it, you won't get what you want out of it. Also note that I limit the capacity because I like to give everyone my personal attention when it's their time. I can't do that if I have 20-30 people running around my calendar.
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Why do you target cooks, consultants, and creatives?I have first hand experience in all of the areas. In my former life I built a multi-million dollar business that included two restaurants and a catering company. I'm a certified coach turn consultant and I know the difference. I've authored several books across different genres because I'm a wordsmith.
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Why does this take 9-12 months?Establishing a brand does not happen over night. As you build a scalable personal brand you will continue to have questions and doubts. Without continued coaching/consulting and accountability you're more likely to give up.
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What kind of results can I expect from two live sessions?During the 1:1 sessions you can expect consulting and coaching so you can spend the time in between the sessions activating and applying. You can expect to see improved engagement results and eventually increased revenue results.
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Why don't you offer a guarantee?A guarantee is implied by the fact that you can stop at any time if you're not satisfied. The contract we make is based on respect and honoring your word. If we can't trust each other at our word then walking away is easier than suing.
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Why do you cap at 10 long-term clients?I like to interact, engage, and be available for my clients on a deeper level. If I have to many at one time, then someone will get neglected and I don't want that.
