A mature personal brand is scalable, expansive, and younique
There are folx who believe you can't grow and scale from a personal brand. Well, I call bullshit.
The reason they can't scale there personal brand is because they're to busy trying to flex. They want their name on everything everywhere.
A scalable personal brand has a name of it's own and it takes up space when you wanna leave your personal shit at home.
Here's two things to change right off the bat.
First, stop personal branding like you're climbing the corporate ladder. As a business owner, that is not your circus.
Second, stop saying you are the brand. As a Brand Leader you've got better things to do. The objective is to build a brand, not be one.
Stop play'n like you got time to waste on hacks, tips, and tricks. If you were meant to play follow the leader you wouldn't have founded a business.
Being a brand is just begging for burnout. You're already do'n all of the things trying to live up to that work/life balance bullshit. Struggling to be a brand is for folx who prefer to follow rather than lead.
Developing a scalable personal brand is next level shit that makes being a brand look cheap. It's brand architecture from the Founder on up. You maintain and nourish the personal brand while endorsing the business brand.
Storytelling and public relations is nothing without a personal branding. If that's all it took we would all be millionaires. An scalable and expansive personal brand has a never-ending story that attracts PR.
I promise you, I get it
You fight everyday to be visible, vocal, and vigilant.
The struggle is real. And it's in your face real when you do it without a brand.
A scalable personal brand goes beyond content creation and authenticity. It involves multiple strategies that align with the brand architecture.
What's special about scalable personal branding?
Scalable personal branding does not involve metrics and competition. It doesn't start with filling gaps and people-pleasing.
It's about endorsing the business brand and doing away with elevator pitches.
Its a focus on leadership instead of ownership.
The Hook-ups in Brandma's House
* Only Bold and Bratty Branbabies get access to replays
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Strategies include: branding, marketing, content, funnel, positioning, pricing, sales, journey mapping.
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After brand strategy the order of strategies can change. Depends on the current holes in your personal and business brand.
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"This is what I wanted from all those brand courses, challenges, workshops, and programs I took in the past. An authentic brand...that flows off your tongue like it flowed from my life and heart."
Ebony L. Green, The Ratchet Sage
Meet the
Ghetto Country Brandmother®
Founder & Head Brandma In Charge
I'm here for the overwhelmed, burned out, plain ol fucking tired brandbabies who wanna stop working so hard to make their money.
I here to nurture shiny object chasers who have a bunch of great ideas but don't know how to fit them into their life, brand, or business.
I'm here for the long game of making sure you do what you want, charge what you want, so you can live how you want.
Basically, I'm here for you with certifications as a life coach, business coach, brand strategist, and marketing psychology specialist.
Why do I focus on the personal brands of founders who
cook, consult, or create?
I have first hand knowledge in all three
I turned afternoon lunches from the kitchen table into a multi-million dollar food business
I earned certifications as a life, brand, and business coach while solving my own business problems.
I've written several books across several genres and appreciate creativity in all it's forms.
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Can I get the replay if I miss the live session?The calls won't be recorded for replay access but you can always post a question in the forum or ask someone to take notes for you.
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Can I use AI tools like Otter or Read.ai?AI tools will not be allowed into the live sessions.
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Can I ask questions about my own brand?You can ask any and all questions related to the Bigmista brand but coaching on your specific brand is outside the scope of this experience.
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I don't have a business yet, should I join?Should you, I don't know but if you do, it will put you ahead of the game. Building a personal brand before starting a business is a great start to establish the foundation of your brand architecture.
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Can I get a refund?There are no refunds but you can cancel anytime without any hassle or counter offer to stay.
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I've been in business for years, should I join?The fact that your asking is an automatic yes. You know something's not right because you're stagnant, stuck, or never even worked on your brand, personal or business, before. Now you feel like you can't catch up and your business is slowly dying.
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Why did you mention repurposing a personal brand?In our previous business my husband was known as Bigmista and we named our business after him. When we closed the business, he wanted to separate himself from it because it was mostly associated with bbq. Now he wants to reclaim it but not under the weight of being a bbq man so hence the repurpose.
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What time are the live calls?Calls will be on Sunday 1pm PST 3pm CST 4pm EST
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As a business owner I already have enough to do. How am I supposed to find the time for this?I can only answer this question by saying, I spent a lot of time being busy and broke. I did things that made my workday seem full but it wasn't bringing in clients. If you can identify some of the busy task in your day that don't affect your bottom line, you could re-allocate that time.
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Why doesn't this have an end date?Creating, writing and scripting for various forms of content may never be your thing. Having someone on tap who's been a part of building the personal and business brand saves you from hiring a content creator who knows nothing about inbound marketing.
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Why do you target cooks, consultants, and creatives?I know who I'm best suited to nurture. It doesn't mean I don't have clients outside those industries. It just means I'm not targeting them.
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What kind of results can I expect from two live sessions?During the 1:1 sessions you can expect consulting and coaching so you can spend the time in between the sessions activating and applying. You can expect to see improved engagement results and eventually increased revenue results.
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Why do you price the way you do?Because I choose to trade time for money, I have to compensate for that. My abilities are finite when it comes to how many clients I can handle without doing them harm. I don't want my clients to ever have an experience like they do at the hairstylist. You know the one that overbooks and makes you wait 1-2 hours after your appointment. You mean enough to me that I have to say no to everyone else and that's factored into my pricing.
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Why do you make a distinction between branding and brand strategy?Every person with a business is doing branding, even if they suck at it. A person who has a brand strategy is being proactive about the direction and goals of the brand. This also allows the brand to prepare for any changes in economy, peak periods or market changes.
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Why are your services offered as a DWY instead of DFY?Three reasons: 1) solopreneurs already have enough shit to handle on their own without worrying about if someone is going to give them something that works for them or waste their money. Doing it for them can require multiple revisions and the client can still end up dissatisfied. 2) I'm able to charge less than if I did it for them. Developing a strategic brand when you don't know what questions to ask can take years instead of months. 3) despite my knowledge and expertise as a brand strategist, you know best how you want to build out your brand. You are the expert of you. You've been building yourself up for years. If you're a part of your brand building process, you get to decide in the moment what tweaks need to be made. Why wait until after I've built a brand strategy for you only to find out 6 months down the line something is wrong.
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Why don't you offer a guarantee?A guarantee is implied by the fact that you can stop at any time if you're not satisfied. The contract we make is based on respect and honoring your word. If we can't trust each other at our word then walking away is easier than suing.
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Why isn't competition a part of your brand strategy framework?At this level of the game, you have no competition. You are one person in a world of over 7 billion people. That's the total available market. Once you're an established brand with name recognition, then you may consider others in the industry, but at the end of the day people are gonna buy from who they wanna buy from. Think about it. When your favorite brand is not available, only then will you consider an alternative.
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Why does working with you take so long?I want folx leaving me knowing and understanding their brand and brand strategy. I don't want you to have to hire a marketing agency to implement a marketing strategy you don't understand. I don't want you to go through numerous graphic revisions because you don't know how to explain what you want. Most of all I don't want you to be a people pleaser brand unless you wanna be.
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I already have a lot on my plate. Should I join now, or later?I would have to say that's a personal choice, but if you don't have the time to put into it, you won't get what you want out of it. Also note that I limit the capacity because I like to give everyone my personal attention when it's their time. I can't do that if I have 20-30 people running around my calendar.
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Why do you target cooks, consultants, and creatives?I have first hand experience in all of the areas. In my former life I built a multi-million dollar business that included two restaurants and a catering company. I'm a certified coach turn consultant and I know the difference. I've authored several books across different genres because I'm a wordsmith.
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Why does this take 9-12 months?Establishing a brand does not happen over night. As you build a scalable personal brand you will continue to have questions and doubts. Without continued coaching/consulting and accountability you're more likely to give up.
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What kind of results can I expect from two live sessions?During the 1:1 sessions you can expect consulting and coaching so you can spend the time in between the sessions activating and applying. You can expect to see improved engagement results and eventually increased revenue results.
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Why don't you offer a guarantee?A guarantee is implied by the fact that you can stop at any time if you're not satisfied. The contract we make is based on respect and honoring your word. If we can't trust each other at our word then walking away is easier than suing.
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Why do you cap at 10 long-term clients?I like to interact, engage, and be available for my clients on a deeper level. If I have to many at one time, then someone will get neglected and I don't want that.
